Evaluate Impact of Increasing Stranger Content in Feeds
Company: Meta
Role: Data Scientist
Category: Analytics & Experimentation
Difficulty: medium
Interview Round: Technical Screen
##### Scenario
Feed-ranking strategy: users interact more with friends’ posts; consider surfacing more stranger content.
##### Question
Given evidence that users are more social when interacting with friends’ posts, would you increase the proportion of unconnected (stranger) posts in their feed? Outline how you would evaluate and decide.
##### Hints
Discuss hypotheses, success metrics, experiment design, user segmentation, and potential trade-offs (engagement vs. discovery).
Quick Answer: This question evaluates a data scientist's competence in experimentation design, causal inference, metric definition, and trade-off analysis for product metrics like engagement versus discovery in the Analytics & Experimentation domain.