Evaluate launching a vegan burger

Q: Evaluate launching a vegan burger

This question evaluates a data scientist's competency in experiment design, demand forecasting, pricing and elasticity analysis, operational impact assessment, competitive analysis, and defining success metrics and go/no-go criteria.

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Question

You run a fast-food burger chain. A rival launched a hit vegan burger. Decide whether to add a vegan burger to your menu.

Lay out a decision framework that covers:

Pricing and willingness-to-pay/elasticity
Operational impacts: throughput, training, cross-contamination, supply risk
Competitor landscape and differentiation
Demand forecasting and cannibalization vs. true incrementality
Capacity constraints
Marketing implications
Regulatory and labeling

Then define:

Success metrics (primary and guardrails)
A geo-split or store-level experiment design (sample size, duration, power)
A clear go/no-go decision rule

Assume access to standard QSR data (transactions, item mix, store ops KPIs, labor, and supply data) and the ability to run controlled tests across stores.

Evaluate launching a vegan burger

Case: Adding a Vegan Burger to a Fast-Food Menu

Solution

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Evaluate launching a vegan burger

Overview

Case: Adding a Vegan Burger to a Fast-Food Menu

Solution

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