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Evaluate Metrics for Restaurant-Feature Impact and Engagement Trade-offs

Last updated: Mar 29, 2026

Quick Overview

This question evaluates product analytics and experimentation competencies such as metric design, engagement trade-off analysis, cannibalization detection, A/B test interpretation, segmentation, and hypothesis-driven investigation in a data scientist context within the Analytics & Experimentation domain.

  • medium
  • Meta
  • Analytics & Experimentation
  • Data Scientist

Evaluate Metrics for Restaurant-Feature Impact and Engagement Trade-offs

Company: Meta

Role: Data Scientist

Category: Analytics & Experimentation

Difficulty: medium

Interview Round: Onsite

##### Scenario Social app launches a restaurant-recommendation feed that may compete with existing new-friend suggestions; product team wants to understand engagement trade-offs across features and page types. ##### Question Which metrics would you track to evaluate the restaurant-recommendation feature from both the user side and the restaurant side? Overall engagement stays flat but the new-friend add rate falls by 2 %. How would you interpret this change? What product or targeting changes would you propose to mitigate any cannibalization between restaurant recommendations and new-friend suggestions? Activity on group pages is higher than on celebrity and family pages. Generate hypotheses to explain this difference and outline how you would validate them. ##### Hints Tie metrics to user value, surface cannibalization hypotheses, segment by audience, propose experiments or ranking changes to balance resource allocation.

Quick Answer: This question evaluates product analytics and experimentation competencies such as metric design, engagement trade-off analysis, cannibalization detection, A/B test interpretation, segmentation, and hypothesis-driven investigation in a data scientist context within the Analytics & Experimentation domain.

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Meta
Jul 12, 2025, 6:59 PM
Data Scientist
Onsite
Analytics & Experimentation
85
0

Product Analytics Case: Restaurant Recommendations vs. New-Friend Suggestions

Background

You are a data scientist at a large social app. The app launched a new restaurant-recommendation feed that may compete with existing new-friend suggestions on multiple page types (e.g., group pages, celebrity pages, family pages). The product team wants to understand engagement trade-offs and avoid cannibalization.

Tasks

  1. Metrics: Which metrics would you track to evaluate the restaurant-recommendation feature from both the user side and the restaurant side?
  2. Interpretation: Overall engagement is flat, but the new-friend add rate falls by 2%. How would you interpret this change?
  3. Mitigation: What product or targeting changes would you propose to mitigate any cannibalization between restaurant recommendations and new-friend suggestions?
  4. Page-type Differences: Activity on group pages is higher than on celebrity and family pages. Generate hypotheses to explain this difference and outline how you would validate them.

Solution

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