This question evaluates a data scientist's ability to design and analyze experiments for causal impact measurement, assessing competency in metric selection, appropriate randomization units, spillover and contamination management, and statistical inference.
When rider demand at the airport exceeds available driver supply, surge pricing activates. The product team wants to send push notifications to nearby eligible drivers prompting them to go to the airport to alleviate the shortage. You need to measure the causal impact of these notifications on resolving shortages.
Design an experiment to evaluate the effectiveness of the push notification on resolving airport supply shortages. Address the following:
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