You are a Data Analyst on the go-to-market analytics team for a payment platform similar to Stripe.
The company offers working-capital loans to merchants. A merchant receives cash up front, and repayment is automatically deducted as a percentage of the merchant's future payment-processing volume until principal plus interest or a fixed fee is repaid.
Answer the following:
-
What metrics would you define to monitor whether this loan product is performing well?
-
Suppose total revenue from the loan product has declined over the last quarter. How would you investigate the root cause?
-
What segmentations, data checks, and causal analyses would you use to distinguish between product, risk, pricing, merchant-mix, and macroeconomic explanations?
-
What recommendations might you make depending on the root cause?