Examine Data to Boost Instagram Purchases Effectively
Overview
This question evaluates growth analytics competencies, including funnel and cohort analysis, experiment design, product-metric prioritization, and post-launch trade-off reasoning within the Analytics & Experimentation domain for increasing in-app purchases on a social commerce platform.
Apple
Aug 4, 2025, 10:55 AM
Data Scientist
Technical Screen
Analytics & Experimentation
0
0
Increasing Instagram In‑App Purchases: Data, Experiments, and Trade‑off Decisions
Scenario
You are interviewing for a growth analytics role working on Instagram commerce. Your goal is to increase in‑app purchase volume. You should map the end‑to‑end funnel, identify friction points, suggest concrete product ideas and experiments, and handle post‑launch metric trade‑offs.
Tasks
- What specific data would you examine first and why?
- Propose concrete product changes or experiments that could lift purchase volume.
- After a launch intended to boost purchases, another key metric drops. How would you diagnose the drop and decide whether to roll back, iterate, or continue?
Solution
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