Examine Data to Boost Instagram Purchases Effectively

##### Scenario Meta (Facebook) growth analytics interview focused on increasing Instagram in-app purchases and handling post-launch metric trade-offs. ##### Question If the goal is to increase the number of purchases on Instagram, what specific data would you first examine and why? Outline concrete product or experiment ideas that could lift purchase volume. After a launch intended to boost purchases, you notice another key metric has dropped. How would you diagnose the drop and decide whether to roll back, iterate, or continue the experiment? ##### Hints Map the end-to-end purchase funnel, locate friction points, suggest data-driven fixes, and weigh overall business impact when metrics conflict.