Facebook Groups: product changes that build members' sense of belonging

Your goal is to make people in Facebook Groups feel a stronger sense of community. What would you change? Decide what that feeling means in practice, which groups and members you would focus on, and what you would build. ```hint Define the feeling first Turn "community feeling" into a few things a member would notice, or miss, in a group they belong to, and decide how you would observe each one before choosing what to build. ``` ### Clarifying Questions - Is the aim to deepen attachment to groups people already belong to, or to help people find groups where they will feel at home? - Should I focus on one kind of group, such as large public interest groups, small private groups of people who know each other, or local neighborhood groups? - Are group admins and moderators in scope as users, or only regular members? - Is the goal purely member experience, or should the change also move a Meta business metric such as retention? ### What a Strong Answer Covers - A working definition of community feeling, broken into experiences a member has and signals that show each one - A chosen type of group and member segment, picked against the alternatives with a reason - Pain points that keep that segment from feeling part of the group - A few solutions prioritized by impact and effort, with a first version and what waits - Success metrics tied to the definition of community feeling, with guardrails and risks such as spam, conflict and admin workload ### Follow-up Questions - After launch, comments in your target groups go up. How would you tell whether that means more belonging or more arguing? - How would your design change for a very large public group compared with a small private one? - Admins say your feature gives them more work. What would you change?