Facebook Marketplace product sense: choose a segment and fix its biggest pain point

Facebook Marketplace lets people buy and sell items with others nearby. What would you change to make it better, for which users, and why? ```hint Walk one sale Trace one item from the moment its owner thinks about selling it to the moment a buyer takes it home, and note where each side stalls or gives up. ``` ### Clarifying Questions - What should the improvement achieve: more completed sales, more engagement, more revenue for Meta, or is the goal mine to set? - Should I design for one country or market, or for the product as a whole? - Are business sellers and dealers in scope, or only individuals selling to one another? - Should high-value categories such as vehicles and home rentals be included, or only everyday goods? ### What a Strong Answer Covers - A goal for the improvement and why it matters to Meta - Users on both sides of the market, with a chosen segment and the reason for it - Pain points along the selling and buying journey for that segment, ranked - Prioritized solutions, a first version and what is deferred - Success metrics with guardrails, and risks such as fraud, safety and an imbalance between buyers and sellers ### Follow-up Questions - After launch, buyers send more messages, but sellers complain about lowball offers and people who never show up. What do you do? - How would you know your change grew the marketplace rather than shifting sales from some sellers to others? - Would you charge for any part of your solution? Why or why not?