Facebook News Feed: setting the product direction and priorities for the coming year

You are the product manager who owns Facebook's News Feed, the main scrolling feed in the Facebook app (renamed Feed in 2022). Present your product roadmap for the next twelve months: what the feed should aim for this year, the main bets, the order you would take them in, and how you would judge whether the plan is working. ```hint Objective before initiatives Before listing initiatives, decide what the feed most needs to get better at this year and for whom, then group your ideas under a few themes that serve that aim. ``` ### Clarifying Questions - Does the scope cover only the main feed, or also surfaces such as Reels and Groups that supply content to it? - Is there a company-level priority this roadmap must serve, such as growth among younger users, revenue or integrity? - Does my team own ranking and recommendations, the feed's interface, or both, and is ad load in scope? - Should the roadmap be global, or focus on particular markets? ### What a Strong Answer Covers - An assessment of where the feed stands today: its users, its advantages, and the competitive and regulatory forces acting on it - A single objective for the year and the user segments it serves first - A few themes with concrete initiatives, sequenced across the year with reasons for the order - A north-star metric with guardrails that would catch the plan backfiring - Trade-offs between competing goals, the risks to the plan, and criteria for stopping a bet ### Follow-up Questions - If your team lost half its headcount mid-year, which theme would you keep and why? - How would you tell whether rising time spent reflects a better feed rather than more compulsive use? - How does your plan account for Instagram, which competes for the same attention inside Meta?