Facebook Product Design for the Hobby of Collecting Stamps, Coins and More

You are a product manager at Facebook. Design an experience on Facebook for collectibles, meaning items such as stamps, coins and similar objects that people collect. Set the goal, decide who you are building for, identify their biggest problems, propose and prioritize what to build, and explain how you would know it is working. ```hint Follow the hobby List what people who collect actually do, from learning what an item is to finding, valuing, acquiring, cataloging and showing it, and look for the step where Facebook's network gives it an edge over the tools collectors use today. ``` ### Clarifying Questions - What should this do for Facebook: deepen engagement, grow activity in Groups or Marketplace, or create revenue through commerce or ads? - Is buying, selling and trading items in scope, or only discovery, discussion and showcasing? - Should the experience build on existing surfaces such as Groups and Marketplace, or can it be a new destination? - Is the launch global, or focused on one country first? ### What a Strong Answer Covers - A goal for Facebook and the reason collectibles deserve a dedicated experience - Collector segments compared, with one chosen and the reason - Pain points drawn from that segment's collecting journey, ranked by severity and by how well Facebook can address them - Solutions prioritized with explicit criteria, including how they fit alongside the collector communities that already exist on Facebook - Success metrics with guardrails, and the risks particular to collectibles with how to reduce them ### Follow-up Questions - If collectors trade or sell through your feature, how would you deal with counterfeit or misdescribed items? - Collectors already gather in Facebook Groups; why would they use your feature rather than keep doing what they do there? - How would you pilot this, and what result would make you expand it or shut it down?