Facebook Product Strategy: Where and How to Win Against LinkedIn

You are a product manager at Facebook. Design a product that lets Facebook compete with LinkedIn. Explain where Facebook should take LinkedIn on, who the product serves, what you would build and how you would measure whether it is working. ```hint Look for the opening List what LinkedIn does for each group it serves, such as members, recruiters and advertisers, and look for a job where Facebook's existing users and tools give it an edge instead of copying LinkedIn feature by feature. ``` ### Clarifying Questions - Is success measured in users, hiring or recruiting revenue, or engagement with professional content? - Should the product live inside the Facebook app, or under a separate brand and app? - Can it draw on people's existing Facebook profiles and connections, or must work activity stay separate from personal activity? - Is the launch global, or a few markets first? ### What a Strong Answer Covers - A clear thesis on which part of LinkedIn's value to go after, and why Facebook has a right to win there - A target segment chosen from several, with its pain points - A solution and MVP that handle the split between personal and professional identity and the cold-start problem - Prioritization with explicit criteria, and a north star metric with guardrails - LinkedIn's likely response and the main risks ### Follow-up Questions - How would LinkedIn respond, and how would your plan hold up? - Would you build this or buy a company that already has part of it, and why? - Which trust and safety problems would your product create, and how would you handle them?