Facebook Stories Launch Trade-off: DAU Up 10%, Active Creators Down 5%, Roll Back?
Company: Meta
Role: Product Manager
Category: Product / Decision Making
Difficulty: medium
Interview Round: Other
You are a product manager at Meta and recently released a new feature in Facebook Stories. After the release, the number of active creators fell by 5% while the number of daily active users rose by 10%. Would you roll the feature back? Explain how you would reach the decision and how you would justify it.
```hint Viewers watch what creators post
Rather than only comparing the two percentages as they stand today, think about how the two changes interact over the coming months, and what you would need to know about who was lost and who was gained.
```
### Clarifying Questions
- What does the feature do: does it change how stories are created, how they are viewed, how they are ranked, or several of these?
- Do the figures come from a randomized experiment with a control group, or from a before-and-after comparison, and over what time window?
- Is the 10% rise in daily active users measured for Facebook overall or for Stories viewers, and how is an active creator defined, for example as posting at least one story in the period?
- Which creators stopped posting: occasional posters sharing with friends or high-reach creators, and did they move to other formats such as Feed posts or Reels?
### What a Strong Answer Covers
- Verifying that both changes are real and caused by the feature before making the call.
- Connecting the two metrics through the creator and viewer ecosystem, including what happens to content supply and viewer engagement over time.
- Breaking down the creator loss by segment and destination, and the user gain by depth and durability of engagement.
- A clear decision with explicit conditions that would reverse it, considering options between keeping everything and rolling everything back.
- A monitoring plan with guardrails after the decision.
### Follow-up Questions
- The analysis shows that most of the lost creators were high-reach accounts whose stories drew a large share of views. What do you do?
- Leadership wants to keep the user gain and also win back the creators. What would you change in the feature?
- How would you decide how long to keep a holdout group before treating the decision as final?
Overview: A product execution prompt about a Facebook Stories launch that cut active creators by 5% but lifted daily active users by 10%, asking whether to roll the feature back. It tests validating both changes, reasoning about the creator and viewer ecosystem, segmenting who was lost and gained, and making a clear decision with rollback triggers.