Find and Design the Highest-Impact Product Change for Uber

You are asked to improve Uber. Choose where you would focus, explain the problem you would solve and for whom, propose what you would build first, and say how you would measure whether it worked. ```hint Narrow before you list problems Uber runs several businesses, and each is a marketplace with more than one side. Pick the business and the side you will improve, and justify that pick, before walking through anyone's pain points. ``` ### Clarifying Questions - Does "Uber" mean the ride-hailing app, or are Uber Eats, freight and its other businesses in scope as well? - Should I improve the experience for riders, drivers, or merchants and couriers, or is that choice mine? - Is the goal more trips, better retention, higher revenue per trip, or a better experience in its own right? - Should the improvement target one market such as the US, or work globally? ### What a Strong Answer Covers - A stated goal and a reasoned choice of business and marketplace side - A chosen user segment, with why it beats the alternatives - Pain points drawn from that segment's journey, with a clear prioritization - Several solutions, a prioritized pick with an MVP, and its effect on the other side of the marketplace - Success metrics with guardrails, plus the main risks and trade-offs ### Follow-up Questions - How would your change affect the other side of the marketplace, and how would you detect harm there early? - Test and control users share the same pool of drivers, couriers or riders. How would you design an experiment whose result you can trust? - If your primary metric improves but the other side's key metric falls, what would you decide, and what would you need to know first?