Flipkart Product Sense: Choosing and Prioritizing a High-Impact Shopping App Upgrade

Flipkart is one of India's largest e-commerce marketplaces. As a product manager there, propose an improvement to the product. Explain the goal you would pursue, the users you would focus on, the problem you would solve for them, why your solution should come before the alternatives, and how you would tell whether it worked. The question is also asked in a narrower form: propose one feature that improves the experience of Flipkart's shoppers. In that version the group you pick should be a shopper segment, not sellers or delivery partners. ```hint Choose whose Flipkart Flipkart serves very different people: shoppers in big cities, first-time online buyers in smaller towns, sellers and delivery partners. Commit to one goal and one group, and let that group's biggest problem pick the feature. ``` ### Clarifying Questions - Is there a company goal I should anchor on, such as winning new shoppers, increasing how often people order, raising order value, or cutting returns? - Should I improve the experience for shoppers only, or are sellers and delivery partners in scope too? - Is this about the main shopping app as a whole, or a particular area such as fashion, electronics or groceries? - Should the improvement ship within the next few months, or can it be a longer-term bet? ### What a Strong Answer Covers - A goal grounded in Flipkart's situation in Indian e-commerce, such as competition, growth beyond large cities and price-conscious shoppers - A justified choice of user segment, with pain points that reflect how people in India shop online - Several candidate solutions compared on impact, effort and fit, with one developed into a concrete experience - A primary success metric with guardrails such as returns, delivery cost and seller impact - Risks, and how the idea would be validated before a full rollout ### Follow-up Questions - Your feature raises conversion but also increases returns. How do you decide whether it stays? - How would your solution work for shoppers who prefer a regional language or would rather speak than type? - How would your answer change if the goal were to grow the number of active sellers instead of buyers?