Go/No-Go Call on Ephemeral Stories for LinkedIn's Professional Network

You are a product manager at LinkedIn. Facebook offers Stories: full-screen photo and short video posts that disappear after 24 hours. You are asked whether LinkedIn should build its own version of this format. Give a recommendation and defend it. ```hint What made Stories work Stories took off on social apps for reasons tied to who is watching and why people feel free to post casually. Check whether each of those reasons still holds when the audience is colleagues, recruiters and clients. ``` ### Clarifying Questions - What would the feature be for: more members creating content, more frequent visits, new ad inventory, or something else? - Would Stories be open only to individual members, or also to company pages, recruiters and creators? - Must the format copy Facebook's exactly, or may it be adapted, for example by keeping posts longer than a day? - Is the choice between a full launch and doing nothing, or can we run a limited test first? ### What a Strong Answer Covers - LinkedIn's mission and a specific problem Stories would solve, for named member groups. - Why the format succeeds on friend-centered apps and whether those conditions hold on a professional network. - Benefits weighed against risks, including cannibalization of feed posts, quality and brand concerns, and opportunity cost. - Alternatives that could reach the same goal. - A clear decision with a test design, success metrics, guardrails and the evidence that would reverse it. ### Follow-up Questions - After launch, most stories come from a small set of influencers and company pages. Is that success? - How would you tell whether Stories grew total engagement or just moved posting out of the feed? - What result would make you reverse your recommendation?