Go or No-Go on Indoor Maps and Navigation for Google Maps

Quick Overview

A product strategy interview exercise for Google Maps: decide whether to invest in indoor maps and navigation. It tests user need by venue type, strategic and business value, the feasibility of indoor map data and positioning, privacy risks, and a clear recommendation with a phased plan and success metrics.

Go or No-Go on Indoor Maps and Navigation for Google Maps

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

You are the product manager for Google Maps, and Google is weighing whether Maps should offer mapping inside buildings. Should it? Make a recommendation and support it: who would benefit and how, what it would take to build and maintain, what could go wrong, and how you would measure success if Google goes ahead. ```hint Ask what replaces GPS and street data Outdoor maps rest on satellite positioning and widely available road data. Work out what plays each of those roles inside a building, and let that answer shape where, if anywhere, you would start. ``` ### Clarifying Questions - Does indoor mapping mean floor plans people can browse, step-by-step directions inside a building, or both, and should it connect to outdoor directions? - Which kinds of buildings are in scope: airports and stations, malls and large stores, hospitals, campuses, offices? - Is the aim more use of Maps, new advertising and local commerce revenue, or a product sold to building owners? - What budget and time horizon should the recommendation assume? ### What a Strong Answer Covers - The specific indoor problems people face, by venue type and user, and where the pain is greatest. - How indoor mapping fits Google Maps' mission and business, including value to venue owners and the businesses inside them, and the competitive landscape. - Feasibility: getting and maintaining indoor map data, positioning without satellite signals, floor detection and routing. - Privacy, security and safety risks of indoor location, with mitigations. - A clear go or no-go recommendation with a phased plan, success metrics and conditions for stopping. ### Follow-up Questions - An airport declines to share its floor plans, citing security. How would you proceed? - A year in, users like indoor directions, but every new venue is costly to map and keep current. What would you change? - How would you make money from indoor maps, and what would you rule out to protect user trust?

Overview: A product strategy interview exercise for Google Maps: decide whether to invest in indoor maps and navigation. It tests user need by venue type, strategic and business value, the feasibility of indoor map data and positioning, privacy risks, and a clear recommendation with a phased plan and success metrics.

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Google
Apr 8, 2025
mediumProduct ManagerOtherProduct Design & Strategy
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You are the product manager for Google Maps, and Google is weighing whether Maps should offer mapping inside buildings. Should it? Make a recommendation and support it: who would benefit and how, what it would take to build and maintain, what could go wrong, and how you would measure success if Google goes ahead.

Clarifying Questions Guidance

  • Does indoor mapping mean floor plans people can browse, step-by-step directions inside a building, or both, and should it connect to outdoor directions?
  • Which kinds of buildings are in scope: airports and stations, malls and large stores, hospitals, campuses, offices?
  • Is the aim more use of Maps, new advertising and local commerce revenue, or a product sold to building owners?
  • What budget and time horizon should the recommendation assume?

What a Strong Answer Covers Guidance

  • The specific indoor problems people face, by venue type and user, and where the pain is greatest.
  • How indoor mapping fits Google Maps' mission and business, including value to venue owners and the businesses inside them, and the competitive landscape.
  • Feasibility: getting and maintaining indoor map data, positioning without satellite signals, floor detection and routing.
  • Privacy, security and safety risks of indoor location, with mitigations.
  • A clear go or no-go recommendation with a phased plan, success metrics and conditions for stopping.

Follow-up Questions Guidance

  • An airport declines to share its floor plans, citing security. How would you proceed?
  • A year in, users like indoor directions, but every new venue is costly to map and keep current. What would you change?
  • How would you make money from indoor maps, and what would you rule out to protect user trust?