Go-to-Market Plan for a Google Food Delivery Launch

Assume Google has decided to move into food delivery. Lay out how it should enter the market. ```hint Start from both sides of the marketplace A delivery business needs hungry customers, restaurants and people to carry the food. Ask which of those Google already has, and which would be slowest and costliest to get on its own. ``` ### Clarifying Questions - Does food delivery mean restaurant meals only, or groceries and convenience items as well? - Should the plan start with one launch country and a few cities, or aim for a broad rollout, and over what time horizon? - Are partnerships with, or acquisitions of, existing delivery companies on the table, or does leadership want a fully owned service? - Is success measured by delivery revenue itself, or by stronger engagement and ad revenue on Search and Maps? ### What a Strong Answer Covers - Google's relevant assets (restaurant listings, Search and Maps demand, routing, payments) set against its gaps, especially couriers and day-to-day operations - A comparison of building, partnering and acquiring on speed, cost, control and risk, ending in a clear recommendation - A phased entry plan with a launch segment and markets, and the results that unlock each next phase - Metrics for each phase, including unit economics and guardrails for Google's existing businesses - Risks specific to this move: partner conflict, regulatory scrutiny of self-preferencing, thin margins and local market differences ### Follow-up Questions - If you recommend an acquisition, how would antitrust review change the plan and its timeline? - How would you keep delivery companies that advertise on Google and receive its referrals from treating the launch as a threat? - What result after the first year would make you stop or scale back?