Goals, North-Star Metric and Guardrails for Meta's Horizon Worlds VR Platform

You are a product manager at Meta for Horizon Worlds, the virtual-reality game and social space on Meta Quest headsets where people visit, play in and build shared worlds. What goals would you set for the product, and which metrics would you use to track them? ```hint Who has to succeed Horizon Worlds is only worth opening when there are good worlds and other people inside them. Work out which participants must get value for that to happen, and what one observable action shows that each of them did. ``` ### Clarifying Questions - Should the goals cover only the headset experience, or also people who join worlds from a phone or a web browser? - Is the product still proving that people come back week after week, or is it past that and focused on scale and revenue? - Should revenue from in-world purchases be a goal now, or a health signal until engagement is established? - If time in Horizon Worlds comes partly out of Facebook or Instagram, does that count against it? ### What a Strong Answer Covers - A goal grounded in Meta's mission and the product's maturity, with an explicit stance on engagement versus monetization - The participants in the ecosystem (visitors, world creators, Meta, and later brands) and the value each one needs - One north-star metric that reflects shared social experiences, with a precise definition, time window and denominator - Supporting metrics across the visitor funnel and creator supply, plus guardrails for safety, comfort, world quality and cannibalization - A check of each metric for gameability and for whether the team can actually move it ### Follow-up Questions - Your north-star metric rises while retention of brand-new headset owners falls. How do you read that, and what do you check first? - A feature that drops visitors into busy worlds full of strangers lifts engagement but also harassment reports. How do you decide whether to ship it? - How would you set next year's target for your north-star metric when headset sales swing with each hardware launch?