Google Entering Restaurant Delivery: Recommend Whether to Launch Its Own App

Google is considering a food delivery app of its own. Decide whether it should build one and defend your recommendation: describe the opportunity, judge whether Google has a real advantage over the companies already in this market, explain what form the product would take if it goes ahead, and say how you would measure success. ```hint Opportunity is not the same as advantage A large market alone does not justify entry. List the hard parts of running food delivery and check which of them Google's existing assets actually make easier. ``` ### Clarifying Questions - Does food delivery here mean restaurant meals only, or also groceries and convenience items? - Must the answer be a standalone app, or may ordering be built into products people already use, such as Google Maps or Search? - Would Google need to run its own courier network, or can it rely on restaurants' and partners' drivers? - Which markets are in scope first: the United States, or several countries at once? ### What a Strong Answer Covers - Why Google would enter food delivery, tied to its mission and its existing search, maps and advertising businesses. - The structure and unit economics of food delivery across eaters, restaurants and couriers. - Google's advantages and gaps compared with established delivery apps. - A clear recommendation that weighs alternatives beyond a simple yes or no. - Success metrics, key risks such as conflict with partners and regulators, and conditions that would change the decision. ### Follow-up Questions - If the leading delivery companies are also major Google advertisers, how does that affect your recommendation? - Leadership insists on piloting a Google-run delivery service. Where and how would you run it, and what result would make you stop? - How would mature autonomous delivery change your answer, and on what timeline would you plan for it?