Google Product Sense: Choosing the Launch Product for a New Art Platform

You are a product manager at Google and have been asked to create a platform devoted to art for the people who already use Google's products. Decide what you would build first, and explain why that is the right starting point. ```hint Narrow "art" before building Art involves people who make it, people who look at it, people who buy it and institutions that keep it. Pick one group and one problem it struggles with, and check what Google already offers in this space, before choosing the first thing to build. ``` ### Clarifying Questions - Does "Google users" mean people already reached through Search, Lens, YouTube and Maps, or a new audience the platform must attract on its own? - Is the goal engagement within Google's products, a new revenue stream, or a stronger relationship with creators? - Does "art" mean visual art only, or also music, writing and performance? - Should the platform build on Google's existing work with museums and art collections, or be a new, separate product? ### What a Strong Answer Covers - A chosen segment within the art world (makers, viewers, buyers or institutions), justified by the size of the need and by Google's particular advantages - Awareness of what Google already offers around art, and why the first build does not duplicate it - A first build scoped as a minimum product, compared against alternatives, with a plan for the cold-start problem any two-sided platform faces - Success metrics for the first build and a sequence for what comes after it - Risks specific to art: attribution, impersonation, copyright disputes and artists' concerns about generative AI ### Follow-up Questions - How would you treat AI-generated images on the platform, and why should artists trust Google with their work? - If many artists join but few fans or buyers reach them, what would you change first? - What evidence would make you add checkout inside the platform instead of sending buyers to the artist's own shop?