Growth Strategy for Capital One's Free Coupon and Price-Comparison Shopping Tool

Capital One Shopping is Capital One's free tool that looks for coupon codes, lower prices and rewards while people shop online. As its product manager, how would you expand it? ```hint Ask what a bank gets from it Start from why Capital One runs a free shopping tool at all. The answer tells you which kind of expansion counts as a win: more shoppers, more purchases per shopper, or a stronger link to Capital One's cards and accounts. ``` ### Clarifying Questions - Does "expand" mean more users, more shopping moments (mobile apps, in-store purchases, travel), new countries, or new revenue streams? - Should growth target people who already hold a Capital One card or account, people with no Capital One relationship, or both? - Which goal matters most here: retailer commission revenue, engagement, or bringing shoppers into Capital One's banking products? - What limits apply because the owner is a bank, for example on how shopping data may be used? ### What a Strong Answer Covers - Product understanding: how the tool creates value for shoppers and retailers, how it makes money, and why it matters to Capital One as a bank - A clear definition of "expand" and a goal, followed by a structured set of expansion options - Prioritization against explicit criteria, ending in a recommendation and what is deferred - Success metrics with guardrails for retailer relationships, privacy and trust - Risks specific to this category, such as referral attribution disputes, browser platform rules and competition from other deal and cashback tools ### Follow-up Questions - A senior executive who just joined Capital One asks why a bank runs a coupon tool. Give the two-minute answer. - What technical constraints shape your recommendation, for example where a browser extension can and cannot run? - Your A/B test of the new feature lifts sign-ups but lowers purchases per user. What do you recommend?