Case: Completed orders dropped in Los Angeles
You are a Data Scientist supporting a consumer pricing team for a two-sided delivery marketplace (customers place orders; merchants and couriers fulfill them).
In the last week, stakeholders report that completed orders in Los Angeles (LA) dropped materially versus the prior baseline.
Your task
-
Clarify and quantify the problem
-
Define “completed order” and the exact time window.
-
Specify the comparison baseline (WoW, YoY, rolling average) and the magnitude of the drop.
-
Confirm scope: Is it
only LA
or also nearby cities/regions? Only certain order types (e.g., scheduled, grocery) or platforms (iOS/Android/web)?
-
Define success metrics
-
Propose a set of
primary
,
diagnostic
, and
guardrail
metrics relevant to completed orders.
-
Form hypotheses and a debugging plan
-
Lay out a structured set of hypotheses for why completed orders could drop.
-
For each hypothesis, describe what data you would pull, what cuts/segments you would check, and what patterns would confirm/refute it.
-
Recommend fixes and experiments
-
Propose short-term mitigations and longer-term experiments to recover completed orders.
-
Describe how you would design experiments (or quasi-experiments) given marketplace and pricing constraints.
Output
Provide a clear, step-by-step approach, including example metric definitions and at least a few concrete experiment ideas.