Inclusive Appliance Design: Reimagining the Refrigerator for Blind People

Quick Overview

A product design question asking the candidate to design a refrigerator for people who are blind. It tests choosing a first user segment, tracing how storing, finding and checking food breaks down without sight, prioritizing accessible features into an MVP, and setting success metrics and adoption risks.

Inclusive Appliance Design: Reimagining the Refrigerator for Blind People

Company: Genpact

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Design a refrigerator for people who are blind. Say who you would build it for first, what it does that an ordinary fridge does not, and how you would know it is working. ```hint Use the fridge without looking Walk through a normal week of fridge use with your eyes closed (putting groceries away, finding one item, judging whether leftovers are still good, changing a setting) and note where each step breaks down. ``` ### Clarifying Questions - Does "blind" mean only people with no usable sight, or should the design also serve people with low vision? - Is this a new refrigerator sold as a complete appliance, or could part of the answer be an add-on for fridges people already own? - Is it for private homes, or also for shared settings such as assisted-living residences and workplaces? - Are we aiming at a mass-market price, or is a premium assistive product acceptable? ### What a Strong Answer Covers - A chosen first segment, defined by degree of sight loss and living situation, with reasons for choosing it over the others. - Pain points in storing, finding, identifying and checking food, and in operating the fridge itself, tied to concrete moments in the user's routine. - Solutions mapped to those pain points and prioritized into an MVP, with the cost and reliability of each weighed. - Success metrics with guardrails. - Adoption risks and a go-to-market view: price, who pays, and how rarely households replace a fridge. ### Follow-up Questions - Many blind people live with sighted family members. How does that change who buys the product and which features matter? - How would you test the concept with blind users before committing to building the appliance? - If the fridge tells a user something wrong about an item, such as what it is or whether it is still safe, what is the harm, and how would you design for that failure?

Overview: A product design question asking the candidate to design a refrigerator for people who are blind. It tests choosing a first user segment, tracing how storing, finding and checking food breaks down without sight, prioritizing accessible features into an MVP, and setting success metrics and adoption risks.

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Genpact
Mar 2, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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Design a refrigerator for people who are blind. Say who you would build it for first, what it does that an ordinary fridge does not, and how you would know it is working.

Clarifying Questions Guidance

  • Does "blind" mean only people with no usable sight, or should the design also serve people with low vision?
  • Is this a new refrigerator sold as a complete appliance, or could part of the answer be an add-on for fridges people already own?
  • Is it for private homes, or also for shared settings such as assisted-living residences and workplaces?
  • Are we aiming at a mass-market price, or is a premium assistive product acceptable?

What a Strong Answer Covers Guidance

  • A chosen first segment, defined by degree of sight loss and living situation, with reasons for choosing it over the others.
  • Pain points in storing, finding, identifying and checking food, and in operating the fridge itself, tied to concrete moments in the user's routine.
  • Solutions mapped to those pain points and prioritized into an MVP, with the cost and reliability of each weighed.
  • Success metrics with guardrails.
  • Adoption risks and a go-to-market view: price, who pays, and how rarely households replace a fridge.

Follow-up Questions Guidance

  • Many blind people live with sighted family members. How does that change who buys the product and which features matter?
  • How would you test the concept with blind users before committing to building the appliance?
  • If the fridge tells a user something wrong about an item, such as what it is or whether it is still safe, what is the harm, and how would you design for that failure?