Instacart product improvement: picking a goal, a user and the changes to ship first

You are a product manager asked to make Instacart better. Choose what the improvement should achieve, decide which users you are designing for, propose and prioritize changes, and explain how you would measure the result. ```hint Trace one order Follow one order for the user you chose, from planning what to buy to putting the groceries away, and mark where the experience most often falls short of what they expected. ``` ### Clarifying Questions - Which side of the marketplace is in scope: customers placing orders, the shoppers who fill them, or the retailers whose stores are listed? - Is the goal more first orders, more frequent orders from existing customers, larger baskets, or fewer problems per order? - Can the change touch how orders are fulfilled in the store, or only the customer-facing app? ### What a Strong Answer Covers - An improvement goal chosen from several candidates and tied to how Instacart makes money - Users from different sides of the marketplace compared, with one chosen and the reason - Pain points from that user's order journey, ranked by how often they occur and how much they hurt - Solutions compared on impact, effort and their effect on the other sides of the marketplace, with a clear first pick - A primary metric with guardrails, a way to test the change, and the main risks ### Follow-up Questions - How would your top idea change a shopper's work in the store, and how would you protect shopper earnings? - Shoppers often fill several orders in one trip. How does that affect the way you would A/B test your change? - If the change raised order frequency but shrank the average basket, would you ship it?