Interpreting metrics when autoplay videos reduce time‑spent but increase DAU

Q: Interpreting metrics when autoplay videos reduce time‑spent but increase DAU

This question evaluates a data scientist's competency in behavioral hypothesis generation, causal inference, metric decomposition, and experimental design within the Analytics & Experimentation domain.

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Question

Autoplay Snippets: Time‑Spent Down, DAU Up — Explain and Test

Context

You are analyzing an A/B test where short autoplay video previews were enabled in feed. Two seemingly conflicting outcomes were observed:

Per‑session time spent decreased.
Daily Active Users (DAU) increased.

Assume standard definitions:

DAU: unique users with at least one qualifying activity in a day.
Session: a continuous interaction window (e.g., 30‑minute inactivity timeout).
Time‑spent: total active seconds within a session.

Task

Propose behavioral hypotheses that could simultaneously explain shorter sessions and higher DAU (hint: quick‑scroll behavior, re‑engagement of light users).
For each hypothesis, outline the data tests/analyses you would run to validate or falsify it.
Provide a metric decomposition to reconcile the paradox and guide product tuning.
Recommend follow‑up experiments and guardrail metrics to optimize autoplay.

Interpreting metrics when autoplay videos reduce time‑spent but increase DAU

Autoplay Snippets: Time‑Spent Down, DAU Up — Explain and Test

Context

Task

Solution

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Interpreting metrics when autoplay videos reduce time‑spent but increase DAU

Overview

Autoplay Snippets: Time‑Spent Down, DAU Up — Explain and Test

Context

Task

Solution

Comments (0)