Executive Brief Task: EU B2C Customer-Service Chat (Subscription)
Context
You are asked to prepare a one-page executive brief recommending whether to build and launch a Europe-focused B2C customer-service chat tool for businesses, monetized via monthly business subscriptions. Assume this is intended for small-to-mid sized businesses (SMEs) in the EU and should be compared to existing solutions (e.g., WhatsApp Business API, Intercom, Zendesk, Twilio).
Deliverables
Create a concise, one-page brief that covers:
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Strategic alignment: How this product does or does not align with the company's long-term vision and EU strategy, and why now.
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Target segments and minimum viable use cases (MVUs): Which SMEs to target, the MVUs that make the subscription ROI-positive versus existing options.
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EU-specific constraints and trade-offs: Hard constraints (GDPR/DMA consent, data residency, messaging policies, rate limits) and the pragmatic trade-offs you would make.
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Execution scope: Three explicit goals and five non-goals for the first two quarters.
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Go/no-go: A clear decision framework if early metrics underperform.
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Stakeholder alignment: How you would communicate risks and secure alignment from skeptical stakeholders in Legal, Sales, and Privacy; be specific about what you would commit to, what you would defer, and one tough decision you would make even without consensus.