This question evaluates product analytics, funnel and cohort analysis, data-driven feature design, metric selection, and risk assessment competencies by requiring extraction of insights from clickstream and revenue signals.
You have access to an anonymized clickstream dataset from a travel booking website, covering the funnel from session → search → results → filters/sorts → item detail → partner click-out/checkout → booking (where post-click conversion is available). Data includes device type, traffic source, timestamps, and basic revenue signals (e.g., CPC/CPA/GBV where available).
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