Launching New Amazon Services
Overview
This question evaluates product management competencies including market segmentation, value proposition design, MVP scoping, success metric definition, and go-to-market planning for launching consumer services on a large e-commerce and logistics platform.
Amazon
Jul 4, 2025, 8:28 PM
Product Manager
Onsite
Product / Decision Making
2
0
Product Case: Launch New Services for Amazon
You are a Product Manager tasked with launching new services for Amazon. Consider any comparable new service and, for each of the following examples, outline a concise product strategy:
- A table-booking app (restaurant reservations)
- A flower-delivery service
- An advertising platform
For each service, specify:
- Target users/segments
- Customer pain points / jobs-to-be-done
- Value proposition
- MVP features (v1 scope, assumptions)
- Success metrics (North Star + input metrics)
- Go-to-market (GTM) approach
Assume reasonable access to Amazon’s existing consumer base, logistics, and identity/payments. Keep scope to a 6–12 month v1.
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