Leverage Data Sources for Effective Push Notification Strategy

Q: Leverage Data Sources for Effective Push Notification Strategy

This is a Analytics & Experimentation interview question from Meta for Data Scientist roles. View the full question and solution on PracHub.

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Question

Scenario

A product team wants to improve the quality and impact of mobile push notifications for a consumer app. Assume you have access to event logging and an experimentation platform.

Question

What data sources would you leverage to design and deliver high-quality push notifications?
Which key metrics would you monitor to judge the success of the push notification strategy?
How would you measure and quantify any negative impact caused by sending notifications (e.g., opt-outs, churn, cannibalization)?

Provide a structured, experiment-driven approach that uses user behavioral logs, segmentation attributes, and test vs. control comparisons.

Leverage Data Sources for Effective Push Notification Strategy

Scenario

Question

Solution

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