LinkedIn Go/No-Go Decision on a Facebook Live-Style Video Experience

You are a product manager at LinkedIn. The team is considering a video feed feature modeled on Facebook Live, Meta's live video product. How would you decide whether LinkedIn should build it? Walk through how you would frame the decision, what evidence you would gather, and what results would lead you to build it, reshape it or drop it. ```hint Value, not parity Ask what a live, video-first experience would give a professional audience that today's posts do not, and who would actually go live. Then think about how you would tell genuinely new value apart from attention that simply moves out of other parts of LinkedIn. ``` ### Clarifying Questions - Does "video feed" here mean live broadcasting, a separate feed made only of video, or more video inside the existing home feed? - Who could go live at launch: any member, or only company pages and established creators? - What is the main goal: member engagement, growth for creators and company pages, or new revenue such as video ads and sponsored events? - Is something prompting the idea, such as member requests, competitor moves or how existing video posts perform? ### What a Strong Answer Covers - A precise definition of the feature and of success in terms of LinkedIn's professional mission, not raw watch time - Professional use cases on both sides, broadcasters and viewers, with a justified focus - Options beyond a plain yes or no, compared on member value, brand fit, content supply, business value, cost and risk - A testable hypothesis and an experiment whose metrics catch cannibalization of other formats and of products such as LinkedIn Learning, with decision criteria set before the results arrive - Risks particular to live video, especially real-time moderation and dilution of the professional tone ### Follow-up Questions - In the test, time spent rises, but comments and shares on non-video posts fall. Do you launch? - Live video only works if people broadcast and others show up. How would you solve that cold start? - How would you moderate live professional streams in real time, and who should be allowed to go live first?