Local Home-Repair Marketplace Inside Meta's Apps: Connecting Homeowners With Handymen

You are a product manager at Meta. Design a product, built on Meta's apps, that helps people find a handyman for repairs and small jobs around the home. Explain who it is for, what it does, and how you would measure whether it works. ```hint Find the step that breaks Walk a homeowner through one real job, from noticing the problem to paying for the fix, and note where today's process fails. Then ask which of those failures Meta's existing apps and social connections could fix better than a standalone directory. ``` ### Clarifying Questions - Should this live inside an existing surface such as Facebook Marketplace, Groups or WhatsApp, or be a new standalone app under the Meta brand? - Which jobs count: small repairs, assembly and odd jobs only, or also licensed trades such as electrical and plumbing work that may need permits? - Is success measured by engagement in Meta's apps, by revenue from handyman businesses through ads or fees, or by becoming the default place people go to hire local help? - Which side should the first version focus on: homeowners looking for help, or handymen looking for steady work? ### What a Strong Answer Covers - A goal that explains why Meta in particular should build this, and a deliberate choice of homeowner segment and handyman segment - The hiring journey mapped step by step (describe the job, find available help, decide whom to trust, agree on a price, schedule, pay, follow up), with the most painful steps named for each side - Solutions that use Meta's distinctive assets, such as recommendations from friends and neighbors, local Groups, business Pages and messaging, with a clearly scoped first version - Marketplace mechanics: how handymen are recruited in a new city, how quality is controlled, and why both sides keep using the product instead of taking every job offline - Success metrics with guardrails, plus the risks around safety in the home, scams, liability and the use of social data ### Follow-up Questions - How would you get the first handymen onto the product in a city where none of them use it yet? - A homeowner reports that a handyman found through the product damaged their property. What should the product do, and which policies should Meta set before launch? - Would you take a fee on each job, or earn only from ads that handyman businesses buy? What would you test first?