Making LinkedIn's Registration Flow Work Better for New Members

You are a product manager at LinkedIn asked to improve the experience of signing up. Decide what "better" should mean here, choose which newcomers to focus on, propose and prioritize changes, and explain how you would measure the result. ```hint Walk the funnel List every step of the flow you scoped, starting at the join page, and mark where the newcomers you chose are most likely to stall or drop off. ``` ### Clarifying Questions - Does sign-up end once the account exists, or does it include the first session of building a profile and making connections? - Is the target more completed registrations, or more new members who stay active afterwards? - Is the scope the mobile app, the desktop site, or both? - Is there funnel data showing where people abandon today and where most newcomers arrive from? ### What a Strong Answer Covers - A defined scope for "sign-up" and a chosen goal, with the reason for it - Newcomer segments compared, with one chosen and the reason - Funnel steps and pain points for that segment, ranked by how much each one hurts the chosen goal - Solutions prioritized with explicit criteria, including fake-account risk, profile quality and privacy - A primary metric with guardrails and a way to test the change ### Follow-up Questions - If your change makes sign-up easier, how would you keep fake and spam accounts from rising with it? - If completions rise but 30-day activity falls, what would you conclude and do? - How would you decide what to ask for during sign-up and what to collect later, given that recruiters and search rely on complete profiles?