Market-Sizing: Estimate Swiggy's Weekly Food-Delivery Order Volume in India

Estimate the number of orders that Swiggy, the Indian food-delivery app, receives in a typical week. Talk through how you build the estimate, state every assumption you make, and check whether your final number is reasonable. ```hint Pick a countable base Build the estimate from a group whose size and ordering habits you can reason about, then test the result from another side of the marketplace. ``` ### Clarifying Questions - Should the count cover only restaurant food delivery, or also Swiggy's grocery and other delivery services? - Do we count every order placed, or only orders that are completed and delivered? - Is this a typical recent week, or should it reflect a peak period such as a festival week? ### What a Strong Answer Covers - A clear scope and an equation stated before any numbers. - Customers segmented by how often they order, with round, explicitly labeled assumptions. - Correct arithmetic leading to one point estimate and a plausible range. - An independent sanity check from the restaurant or delivery-rider side. - Factors that move weekly volume, such as weekends, festivals, weather and city size. ### Follow-up Questions - Your estimate implies a certain number of orders per restaurant per day. How would you check whether that figure is realistic? - Which single assumption is your answer most sensitive to, and how would you narrow it down with real data? - How would you adapt the estimate to count Swiggy's grocery deliveries as well?