Market sizing: how big is California's Tesla Model 3 fleet?
Company: Google
Role: Product Manager
Category: Product / Decision Making
Difficulty: medium
Interview Round: Other
Estimate how many Tesla Model 3 cars there are in California. Walk through how you structure the estimate, call out each assumption, and finish with a figure and a sense of how confident you are in it.
```hint Think about how a car enters the count
Choose whether to start from the cars already on the road or from the cars sold each year, and notice which of your inputs changed a lot over the time the Model 3 has been on sale.
```
### Clarifying Questions
- Should the count cover Model 3s registered to California owners, or every Model 3 physically in the state at one moment, including visitors and unsold inventory?
- As of what date should the estimate hold?
- Do rental, ride-hail and company fleet cars count along with privately owned ones?
- Is an order of magnitude enough, or does the answer need to land within a factor of two?
### What a Strong Answer Covers
- A scoped definition of what counts as a Model 3 in California and as of when, settled before any arithmetic
- A top-line equation that links sales or the vehicle stock to the count, including how cars leave it
- Labeled, round assumptions with a rationale for each, and a view on which inputs shifted over the car's time on the market
- Arithmetic that is correct, unit-consistent and easy to follow
- A cross-check from a second angle, a final range, and the inputs that move the answer most
### Follow-up Questions
- Which assumption moves your answer the most, and how would you tighten it?
- What public data would you use to check the figure?
- How would you adapt the estimate for Texas, and which inputs would change the most?
Overview: A market-sizing prompt asking for the number of Tesla Model 3 cars in California. It tests scoping what counts and as of when, building a clear equation, labeling round assumptions, doing unit-consistent arithmetic, and cross-checking the figure to give a defensible range.