Meta Mental Wellbeing Product: Choose a Segment, Design a Safe MVP and Define Success
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are a product manager at Meta. Design a product that helps people improve their mental health. Decide what part of mental health the product addresses and whom it serves, find the problems worth solving for those people, propose a focused first version, and explain how you would know it is working.
```hint Scope before you build
"Mental health" ranges from everyday stress and loneliness to diagnosed illness and crisis. Pick a slice where Meta's strength in connecting people genuinely helps, and be explicit about what the product will not try to do.
```
### Clarifying Questions
- Does "mental health" here mean everyday wellbeing such as stress, loneliness and low mood, or also diagnosed conditions that need clinical care?
- Should the product live inside an existing app such as Facebook, Instagram, WhatsApp or Messenger, be a new standalone app, or use Meta hardware such as Quest headsets or smart glasses?
- Is there a priority group, such as teens, young adults or working adults, and are there markets or age limits we must respect?
- Is the goal user wellbeing on its own, or should the product also support engagement or revenue for Meta?
### What a Strong Answer Covers
- A precise scope for "mental health" and a reasoned choice of one user segment, linked to Meta's mission and its strengths in connection and community.
- Pain points of that segment, prioritized, leading to a focused first version rather than a list of features.
- Safety and trust built into the design: crisis escalation, moderation, privacy of sensitive data, and extra care for minors.
- Success metrics that capture wellbeing and real support rather than time spent, with guardrails against harm.
- An honest treatment of the tension between engagement-driven products and user wellbeing.
### Follow-up Questions
- A user posts something suggesting they may harm themselves. What should the product do in that moment, and who is involved?
- Your feature raises daily usage, but survey wellbeing scores do not move. Is it working?
- How would you adapt the product for users under 18?
Overview: A product design question asking a Meta product manager to build something that improves people's mental health. It tests scoping what mental health should mean for the product, choosing a user segment, prioritizing pain points, designing a safe first version, and picking success metrics that reflect wellbeing rather than engagement.