Meta product design: an exercise product for blind and low-vision users
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are a product manager at Meta. Design a product that helps people who are blind or have low vision get and stay physically fit. Decide who it serves first and which problem it solves, explain how it would work and which Meta products or capabilities it would build on, and describe how you would measure success.
```hint Start from independence
Ask which parts of exercising today make a person with vision loss depend on someone else, or give up, and let that decide the first version. Then check which of Meta's devices, AI or social products genuinely fits that moment.
```
### Clarifying Questions
- Should it build on a particular Meta surface, such as the camera-equipped smart glasses, the virtual reality headsets, or the social and messaging apps, or is the platform my choice?
- Is the main aim accessibility and social impact, or also adoption of a Meta platform?
- Does it serve both people who are fully blind and people with partial sight, including those who lost vision later in life?
- Indoor exercise at home or in a gym, outdoor activity such as walking and running, or both?
### What a Strong Answer Covers
- Why Meta should build this, and a goal that fits that reason
- Segmentation of blind and low-vision users by degree of vision, life stage and type of activity, with a justified focus
- Pain points grounded in how exercise depends on sight today: following instructions, checking form, using equipment, getting around, finding partners
- An audio-first design controlled by voice or touch, built on realistic Meta capabilities, with safety limits and co-design with blind users
- Success metrics centered on independent, repeated exercise, with guardrails for safety, accuracy of AI descriptions and bystander privacy
### Follow-up Questions
- Most of your team is sighted. How would you validate demand and usability before building?
- An AI description misses an obstacle and a user gets hurt. How should the product be designed so that risk is acceptable, and should that feature exist at all?
- How would you extend the product to sighted users without losing what makes it work for blind users?
Overview: A Meta product design question about building a fitness product for people who are blind or have low vision. It tests segmentation of visually impaired users, empathy for how exercise depends on sight, accessible audio-first design on realistic Meta platforms, safety and privacy judgment, and choosing success metrics.