Meta product sense case: design an experience around human tissue donation for transplant
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are a product manager at Meta, and you are asked to design a product that supports tissue donation. Assume this means donating human tissue for transplant, such as corneas, skin, bone, tendons and heart valves. Decide whom the product serves and which problem it solves, describe the first version, and explain how you would know it is working.
```hint Find where donations are lost
Many tissue donations never happen for reasons that have nothing to do with surgery. Trace the path from a person deciding to donate to tissue reaching a recipient, note who is involved at each step, and pick the step where Meta's products could change the outcome most.
```
### Clarifying Questions
- Does the scope include organs, blood and bone marrow as well, or only tissue such as corneas, skin, bone and heart valves?
- Should the product live inside Facebook, Instagram or WhatsApp, or can it be a standalone product that Meta builds with outside partners?
- Should it serve people deciding whether to become donors, families asked to approve a donation after a death, or the tissue banks and hospitals that coordinate recovery?
- Which country should the first version launch in, given that donor registries and consent laws differ from place to place?
### What a Strong Answer Covers
- A clear goal for the product and a reason for Meta to build it, tied to its reach, social connections and messaging.
- A map of the donation journey and its stakeholders, with a reasoned choice of which group to serve first.
- Pain points of that group turned into a focused first version, with care for consent, grief and the role of official registries.
- Success metrics that connect product activity to real registrations through partners, with guardrails for privacy and harm.
- Risks such as health-adjacent data privacy, myths and misinformation, social pressure, and a launch spike that fades.
### Follow-up Questions
- Your feature drives a large jump in donor registrations in its first week, and then registrations fall back to the old level. What would you change?
- Tissue donations are recorded by registries and tissue banks, not by Meta. How would you show that the product leads to more donations?
- Should a person's donor status be visible to their friends by default? Walk through the trade-off.
Overview: A Meta product design case asking for a product that supports human tissue donation, such as corneas, skin and bone for transplant. It tests choosing the right stakeholder in a sensitive journey, designing a focused first version, and defining success metrics with safeguards for privacy and grieving families.