Microsoft Health App Design: Finding a Right to Win Across Its Products

Quick Overview

A Microsoft product design question asking the candidate to design a health app that builds on Microsoft's products and services. It tests finding a reason to win against established health apps, choosing a target user, prioritizing solutions, protecting sensitive health data and defining success metrics.

Microsoft Health App Design: Finding a Right to Win Across Its Products

Company: Microsoft

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Design a health app that builds on Microsoft's products and services. ```hint Start from the advantage Ask what Microsoft can see or reach that a standalone health app cannot, and let that choose your user before you list features. ``` ### Clarifying Questions - Is this a consumer app for anyone with a Microsoft account, or something sold to organizations for their employees? - Should it stay a wellness product, or are clinical needs such as health records, diagnosis or doctor visits in scope, with the regulation they bring? - Which parts of the ecosystem can it draw on: Windows, Microsoft 365 and Teams, Xbox, Copilot, Azure? - Should I stay at the product level, or also sketch how health data would move between Microsoft services? ### What a Strong Answer Covers - Why Microsoft should build this, and which ecosystem asset gives it a reason to win against established health apps - A chosen user segment, compared against alternatives, with its main pain points - Prioritized solutions that use specific Microsoft products, with a clear first release - How health data is collected, stored and kept private, including who must never see it - Success metrics with guardrails, and the main risks ### Follow-up Questions - How would you convince employees that their employer cannot see their health data? - Microsoft has shut down consumer health products before; how would you persuade users and leadership that this one will last? - Would you build a wearable for this product, and why or why not?

Overview: A Microsoft product design question asking the candidate to design a health app that builds on Microsoft's products and services. It tests finding a reason to win against established health apps, choosing a target user, prioritizing solutions, protecting sensitive health data and defining success metrics.

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Microsoft
Jul 16, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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Design a health app that builds on Microsoft's products and services.

Clarifying Questions Guidance

  • Is this a consumer app for anyone with a Microsoft account, or something sold to organizations for their employees?
  • Should it stay a wellness product, or are clinical needs such as health records, diagnosis or doctor visits in scope, with the regulation they bring?
  • Which parts of the ecosystem can it draw on: Windows, Microsoft 365 and Teams, Xbox, Copilot, Azure?
  • Should I stay at the product level, or also sketch how health data would move between Microsoft services?

What a Strong Answer Covers Guidance

  • Why Microsoft should build this, and which ecosystem asset gives it a reason to win against established health apps
  • A chosen user segment, compared against alternatives, with its main pain points
  • Prioritized solutions that use specific Microsoft products, with a clear first release
  • How health data is collected, stored and kept private, including who must never see it
  • Success metrics with guardrails, and the main risks

Follow-up Questions Guidance

  • How would you convince employees that their employer cannot see their health data?
  • Microsoft has shut down consumer health products before; how would you persuade users and leadership that this one will last?
  • Would you build a wearable for this product, and why or why not?