Netflix: Validate and Act on Members Ordering Food Delivery While Streaming

Netflix's marketing team has noticed that a lot of members order food while they are watching movies on Netflix. You are the product manager. What is your take on this observation, and what, if anything, should Netflix do about it? Explain how you would check whether the behavior is real and actually linked to viewing, whether it is worth acting on for Netflix, what you would build or test, and how you would judge success. ```hint Prove the link first Evenings are when people both eat dinner and stream, so the two may simply coincide. Think about what evidence would show that watching shapes the ordering, and which Netflix goal a response would serve, before you design anything. ``` ### Clarifying Questions - What is the observation based on: survey answers, social media posts, figures from a delivery partner, or Netflix's own session data? Which countries does it cover? - What would Netflix want from acting on it: more viewing and lower churn, revenue from partners, brand value, or only better marketing campaigns? - Is a partnership with food delivery apps an option, and would any commercial prompt be acceptable in the viewing experience for members on ad-free plans? - Which screens matter most: the TV, where typing an order is awkward, or phones and laptops? ### What a Strong Answer Covers - A plan to confirm the behavior and separate a viewing-linked pattern from dinnertime coincidence, using data Netflix can get without exposing members' viewing history. - A stated goal for Netflix and a clear argument for why acting on the pattern serves it, including the option of using it only in marketing. - Viewing occasions and segments (solo evenings, couples, friends, families, premieres) and the pain points of ordering food around a movie. - A range of responses from campaigns to in-product features, prioritized and weighed against interrupting playback and against brand risk. - Success metrics tied to member value, with guardrails for viewing disruption, privacy and satisfaction. ### Follow-up Questions - A delivery company offers to pay Netflix to show an order prompt when a movie starts. Would you accept, and on what conditions? - Your analysis shows the overlap is mostly dinnertime coincidence. What, if anything, would you still do? - How would your approach change for children's profiles?