Partnering with product marketing from discovery through launch and retirement

Walk me through how you work with product marketing over the life of a product, from the first idea through launch and after it ships. ```hint Split it by stage For each stage, say what you need from the marketer, what they need from you, and who makes the final call on shared decisions such as positioning, naming and the launch date. ``` ### Clarifying Questions - Would you like the model I actually use, backed by a real example, or how I would set it up on a new team? - Is the product used by consumers, by business customers such as marketplace sellers, or internally, since that changes what marketing does? - Does the product have a dedicated product marketer, or a shared marketing team that supports many products? ### What a Strong Answer Covers - Engagement at every stage, from discovery and definition through build, launch, growth and retirement, not only at launch - A clear split of ownership between product and product marketing, and how shared decisions get made - Concrete mechanisms: shared documents, launch tiers, readiness reviews and feedback loops - How disagreements, for example over timing or claims, are resolved, ideally with an example - How the two functions judge success together after launch ### Follow-up Questions - Tell me about a time you and a product marketer disagreed on positioning or launch timing. How was it resolved? - How does the partnership change for a small iterative release compared with a major launch? - What do you do when the marketer is shared across many teams and cannot join your planning?