Pick a multi-year strategic goal for Google's Android and Chromebook operating systems

Suppose Google makes you VP of Product with responsibility for both Android and Chrome OS. What goal would you set for these platforms over the next three to five years? Explain why you chose it over the alternatives, how you would pursue it, and how you would know it is working. ```hint Size up the platforms first Before proposing a goal, assess where Android and Chrome OS are each strong and weak today and what most threatens them over five years. A goal that answers that threat is far easier to defend than a list of features. ``` ### Clarifying Questions - Should the two platforms share one goal, or does each get its own goal under a common vision? - Is the scope worldwide, or should the goal favor particular segments such as schools, businesses or first-time internet users in emerging markets? - Which outcome matters most to Google here: more people and devices on the platforms, deeper use of Google services such as Search, Play and the assistant, or direct revenue? - Does the remit cover only phones, tablets and laptops, or also other form factors that run Android, such as TVs, cars and watches? ### What a Strong Answer Covers - An assessment of each platform's position, users and competitors, and of the trends likely to reshape them within five years. - Several candidate goals compared on impact, fit with Google's mission and business, and feasibility, ending in one clear choice. - A goal that is ambitious yet measurable, with a north-star metric, supporting metrics and guardrails. - A phased plan that accounts for device makers, app developers, existing school and business customers, and regulators. - The main trade-offs and risks of the chosen goal, and what was deliberately left out. ### Follow-up Questions - What happens to the schools and businesses that run Chromebooks today if your plan changes the platform underneath them? - Device makers ship most Android hardware. How do you get them to back your goal when it might seem to favor Google's own devices? - Which single number would you report to the CEO each quarter to show progress, and how could a team game it?