Pick a product you love and lay out a plan to grow its revenue

Choose a product you use and like. As its product manager, how would you increase its revenue? ```hint Split revenue into parts Write the product's revenue as a few multiplied factors, such as how many people use it, what share of them pay and how much each payer spends. Find the factor with the most room to grow before you propose features. ``` ### Clarifying Questions - Should the product be one of EA's own games, or may I choose any product I know well? - Over what horizon should revenue grow: the next few months, or the next two to three years? - Are business-model changes in scope, such as a price change or a subscription, or only improvements within the current model? - Is the target gross revenue, or profit after the cost of building and supporting new content? ### What a Strong Answer Covers - A product chosen deliberately, with how it makes money today stated clearly as assumptions - A breakdown of revenue into users, paying share and spend per payer, used to choose the lever with the most headroom - Target segments and the problems that keep them from paying, with ideas that solve those problems rather than only charging more - A prioritized plan weighing revenue impact, effort and risk - Success metrics with guardrails for retention, user trust and cannibalization of existing purchases ### Follow-up Questions - Your top idea raises revenue in a test, but a month later fewer people are using the product. What do you do? - How would you tell whether a revenue gain is new spending rather than purchases moved earlier or shifted from another product? - How would you choose between raising the list price and adding a new paid tier?