Plan How to Measure Engagement for a Product You Adopted Recently

Name three products, software or hardware, that you began using within the past three months. The interviewer will choose one of them. For that product, explain how you would track how engaged its users are, and which factors the company behind it should weigh. ```hint Define value before metrics Before naming a metric, describe what a good week with the chosen product looks like for its user and which action shows they actually got value from it. ``` ### Clarifying Questions - Do the three have to be products I use myself, and does a free app count as much as a device I paid for? - Should "track" cover only the metrics, or also the events to log, the dashboards and who acts on them? - Is "the company" the maker of the chosen product, and is its priority right now growth, retention or revenue? ### What a Strong Answer Covers - Three varied, genuinely recent picks the candidate can discuss in depth - A definition of engagement tied to the chosen product's core value and how often its users naturally need it - A tracking plan: events to instrument, a primary engagement metric with supporting and guardrail metrics, and cohort or segment cuts - The company-side factors that shape the plan, and how each one changes it - A check that the chosen metric reflects real value for users and the business, not just activity ### Follow-up Questions - Your engagement metric rises after a launch, but cancellations rise too. How would you work out what happened? - How would you tell healthy engagement apart from use driven by notifications or compulsion? - How would your plan change if the interviewer had picked a product people need only once a month?