Pre-launch plan for opening an online pharmacy's express delivery service in a city

You are the product manager responsible for express delivery at an online pharmacy, and the company plans to launch the service in a new city. Walk through what you would do before the launch: what you would check, set up, test and decide so the service is ready on day one, and how you would judge whether the launch is going well. ```hint Sort the work by when it must be true Separate what has to be in place before the first order can be delivered legally and reliably from what only drives demand once it can, and decide up front what evidence would tell you the city is ready. ``` ### Clarifying Questions - Is express delivery already running in other cities, so this is an expansion, or is this its first city? - What promise does "express" mean here: delivery within an hour or two, or same day? - Will the service deliver prescription medicines, over-the-counter products, or both at launch? - Does the pharmacy already serve customers in this city through standard delivery, or is it new to the city altogether? ### What a Strong Answer Covers - The launch goal and the assumptions about the service's history, delivery promise and product range, stated explicitly - Licensing and medicine-specific compliance for dispensing and delivering in this city - Evidence of local demand, a defined first group of customers, and a defined coverage area - Operational readiness of stock, pharmacist capacity and couriers, tested against the delivery promise before launch - Launch sequencing, readiness criteria, and success metrics with guardrails ### Follow-up Questions - If test runs showed the promise was often missed at evening peaks, would you narrow the promise, shrink the area or delay, and why? - If prescription medicines are in scope, how would you handle an order whose prescription cannot be verified within the express window? - After launch, what evidence would make you widen or narrow the area where express delivery is offered?