Prepare a CEO Update on Falling Facebook Feed Engagement

Engagement with the Facebook News Feed has fallen 10%, and you are the one who has to tell the CEO. Describe how you would handle it: what you would establish before that conversation, and how you would structure the report itself. ```hint Lead with the takeaway Decide which one or two sentences the CEO must remember, then work backward to the facts you need to say them honestly: whether the drop is real, where it sits, and what it puts at risk. ``` ### Clarifying Questions - Which engagement measure fell: time spent in the feed, sessions, or reactions, comments and shares per daily user? Is the 10% a relative change? - Over what period and against what baseline (day over day, week over week, year over year), and was it a sudden step or a gradual slide? - How much time is there before the CEO hears about it, and does the CEO expect a quick heads-up or a full root-cause readout? - Is the drop global, or concentrated on certain platforms, countries or user groups? ### What a Strong Answer Covers - Fast validation and scoping of the drop before escalating it: metric definition, logging and pipeline health, seasonality, and where the drop is concentrated. - A ranked set of internal and external hypotheses, each with the evidence that would confirm it. - A report that opens with the bottom line, sizes the impact on users and revenue, separates confirmed facts from hypotheses, and states confidence. - Next steps with owners, a time for the next update, and any decision needed from the CEO. - Judgment on timing and tone: reporting early without overclaiming a cause. ### Follow-up Questions - The CEO asks whether the drop will hurt this quarter's advertising revenue. How do you answer before the cause is known? - An hour before the briefing, you learn the entire drop comes from one Android app version released last week. How does your report change? - How would you report the issue if it turned out to be an artifact of a logging change?