Price a new streaming subscription competing with Netflix, Hotstar and YouTube

You are launching a new subscription streaming product that works the way Netflix does, and it will compete with services such as Netflix, Hotstar and YouTube. Decide how you would price it and arrive at a concrete pricing plan, stating any assumptions you need along the way. ```hint Map what viewers already have List the options a viewer already has and what each one costs them, then decide where your product needs to sit against them and what would justify that position. ``` ### Clarifying Questions - Which market are we launching in first, and in which currency are we pricing? - What content will we offer: original shows and films, a licensed catalogue, live sports, or a mix? - Is the goal at launch rapid subscriber growth, early profitability, or learning what customers will pay? - Which devices will the product run on: phones only, or also the web and smart TVs? ### What a Strong Answer Covers - Market, product and launch goal pinned down as stated assumptions before any price is set - A pricing approach chosen from the main options, with the reason it fits this launch - Customer segments with different willingness to pay, and how the plan structure serves them - Concrete price points and plan limits, justified against the competitors named - How the prices will be tested and adjusted after launch, with the metrics and risks to watch ### Follow-up Questions - Would you offer a free trial at launch, and what would make you stop offering it? - A competitor sharply cuts its entry price soon after you launch; how do you respond? - How would the plan change if you expanded to a second country with very different incomes?