Product concept to keep car tires from going flat: customer, causes, solutions, metrics

Quick Overview

A product design prompt that asks a product manager to create a product that stops cars from getting flat tires. It tests defining what prevention means, breaking down why tires go flat, choosing a customer, comparing solutions on impact, cost and safety, and setting success metrics with safety guardrails.

Product concept to keep car tires from going flat: customer, causes, solutions, metrics

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

You are a product manager asked to design a product that stops cars from getting flat tires. Decide who the product is for, work out why tires end up flat and what that costs the people affected, propose and prioritize solutions, and explain how you would judge whether the product succeeds. ```hint Split the failure first List the different ways a car tire ends up flat, and how often and how badly each one hurts the customer you chose, before you think about any product. ``` ### Clarifying Questions - Does "prevent" mean the tire never loses pressure, or that the driver never ends up stuck with a flat? - Who is the customer: individual drivers, fleet operators, tire manufacturers or carmakers? - Is a physical product such as a tire, a sealant or added hardware in scope, or only software and services? - Should the product work on cars already on the road, or only on new cars? ### What a Strong Answer Covers - A clear definition of what counts as preventing a flat and which causes are in scope - Possible customers compared on who pays, who installs and who suffers the flat, with one chosen and why - The chosen customer's needs, ranked by how often the problem occurs and what it costs them - Several solution types compared on impact, cost, time to market, safety and ride quality, with a reasoned choice - Success metrics with safety guardrails, plus the main adoption and liability risks ### Follow-up Questions - Flats are rare for any single driver; how would you prove the product reduces them before a broad launch? - How would your design change if the customer were the other group you considered most seriously? - If the product works but tire shops refuse to install it or repair tires fitted with it, what would you do?

Overview: A product design prompt that asks a product manager to create a product that stops cars from getting flat tires. It tests defining what prevention means, breaking down why tires go flat, choosing a customer, comparing solutions on impact, cost and safety, and setting success metrics with safety guardrails.

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Google
Nov 9, 2023
mediumProduct ManagerOtherProduct Design & Strategy
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You are a product manager asked to design a product that stops cars from getting flat tires. Decide who the product is for, work out why tires end up flat and what that costs the people affected, propose and prioritize solutions, and explain how you would judge whether the product succeeds.

Clarifying Questions Guidance

  • Does "prevent" mean the tire never loses pressure, or that the driver never ends up stuck with a flat?
  • Who is the customer: individual drivers, fleet operators, tire manufacturers or carmakers?
  • Is a physical product such as a tire, a sealant or added hardware in scope, or only software and services?
  • Should the product work on cars already on the road, or only on new cars?

What a Strong Answer Covers Guidance

  • A clear definition of what counts as preventing a flat and which causes are in scope
  • Possible customers compared on who pays, who installs and who suffers the flat, with one chosen and why
  • The chosen customer's needs, ranked by how often the problem occurs and what it costs them
  • Several solution types compared on impact, cost, time to market, safety and ride quality, with a reasoned choice
  • Success metrics with safety guardrails, plus the main adoption and liability risks

Follow-up Questions Guidance

  • Flats are rare for any single driver; how would you prove the product reduces them before a broad launch?
  • How would your design change if the customer were the other group you considered most seriously?
  • If the product works but tire shops refuse to install it or repair tires fitted with it, what would you do?