Product Design: A Small-Business-First Overhaul of Facebook Pages

You are a product manager at Meta, asked to redesign Facebook Pages for small businesses. A Page is where a business presents itself on Facebook and where people find it, follow it and get in touch. Decide what the redesign should achieve, choose whom you are designing for, propose and prioritize changes, and explain how you would know the redesign worked. ```hint Pick a side of the Page A Page has two audiences: the owner who runs it and the people who land on it. Choose which one to lead with, then trace a typical week (for an owner) or a typical visit (for a customer) to find where the experience breaks down. ``` ### Clarifying Questions - Is the redesign aimed at the owners who run Pages, the people who visit them, or both? - Which small businesses are in scope: local storefronts and service providers, online-only sellers, or all of them? - Should success show up as more active Pages, more customer contact for the businesses, or more advertising revenue for Meta? - Are connected surfaces such as Messenger, Instagram and ads in scope, or only the Page itself? ### What a Strong Answer Covers - A goal for the redesign that links value for small businesses to value for Meta - Owners and visitors both considered, with one segment chosen and the reason for the choice - Pain points drawn from that segment's real workflow, ranked by severity - Solutions prioritized against explicit criteria, including how little time and skill a small owner has to spare - A primary metric with guardrails, a plan to test the changes, and the main risks ### Follow-up Questions - How would the redesign serve a business whose owner opens the Page only once a month? - If customer messages to businesses rose but reply rates fell, what would you change? - How would you decide whether to ship the change on Facebook Pages alone or on Instagram business profiles at the same time?