Product Design: Build an App That Gets People to Read More Often

Quick Overview

A product design question asking a candidate to create a new app that gets people to read more. It tests defining what reading more means, picking a target reader segment and its real obstacles, scoping a focused first version with a build sketch, and choosing metrics that capture actual reading rather than shallow engagement.

Product Design: Build an App That Gets People to Read More Often

Company: Patreon

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Design a new app whose goal is to get people to read more. Who would you build it for, what would it do, and how would you know it is working? ```hint Start from why people do not read Wanting to read more stalls for different reasons: no time, no idea what to read next, losing focus, or no access to books. Choose the group whose obstacle is sharpest before you think about features. ``` ### Clarifying Questions - What counts as reading here: books only, or also long articles, newsletters and audiobooks? - Should I target a particular audience, such as children building literacy, students, or adults who used to read and stopped? - Is this a standalone app, or can it launch inside an existing product that already has an audience? - Should success be measured in time spent reading, books finished, or a business outcome such as paid subscriptions? ### What a Strong Answer Covers - A precise definition of "read more" and a chosen reader segment, with the reason for choosing it - The real obstacles that segment faces, ranked, rather than a list of generic features - A focused first version with prioritized features, plus a sketch of the main components needed to build it - A success metric that reflects actual reading, with guardrails against shallow engagement such as streak-chasing - How the app reaches its first users and keeps the habit going, and the main risks ### Follow-up Questions - Daily opens go up but books finished stay flat. What might be happening, and what would you change? - Where would the books or articles come from, and how does that choice affect cost and what you can offer? - Which parts of the first version would you build in-house, and which would you license or buy?

Overview: A product design question asking a candidate to create a new app that gets people to read more. It tests defining what reading more means, picking a target reader segment and its real obstacles, scoping a focused first version with a build sketch, and choosing metrics that capture actual reading rather than shallow engagement.

Patreon logo
Patreon
Oct 31, 2024
mediumProduct ManagerOtherProduct Design & Strategy
0
0

Design a new app whose goal is to get people to read more. Who would you build it for, what would it do, and how would you know it is working?

Clarifying Questions Guidance

  • What counts as reading here: books only, or also long articles, newsletters and audiobooks?
  • Should I target a particular audience, such as children building literacy, students, or adults who used to read and stopped?
  • Is this a standalone app, or can it launch inside an existing product that already has an audience?
  • Should success be measured in time spent reading, books finished, or a business outcome such as paid subscriptions?

What a Strong Answer Covers Guidance

  • A precise definition of "read more" and a chosen reader segment, with the reason for choosing it
  • The real obstacles that segment faces, ranked, rather than a list of generic features
  • A focused first version with prioritized features, plus a sketch of the main components needed to build it
  • A success metric that reflects actual reading, with guardrails against shallow engagement such as streak-chasing
  • How the app reaches its first users and keeps the habit going, and the main risks

Follow-up Questions Guidance

  • Daily opens go up but books finished stay flat. What might be happening, and what would you change?
  • Where would the books or articles come from, and how does that choice affect cost and what you can offer?
  • Which parts of the first version would you build in-house, and which would you license or buy?