Product Design: Build an App That Gets People to Read More Often
Company: Patreon
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Design a new app whose goal is to get people to read more. Who would you build it for, what would it do, and how would you know it is working?
```hint Start from why people do not read
Wanting to read more stalls for different reasons: no time, no idea what to read next, losing focus, or no access to books. Choose the group whose obstacle is sharpest before you think about features.
```
### Clarifying Questions
- What counts as reading here: books only, or also long articles, newsletters and audiobooks?
- Should I target a particular audience, such as children building literacy, students, or adults who used to read and stopped?
- Is this a standalone app, or can it launch inside an existing product that already has an audience?
- Should success be measured in time spent reading, books finished, or a business outcome such as paid subscriptions?
### What a Strong Answer Covers
- A precise definition of "read more" and a chosen reader segment, with the reason for choosing it
- The real obstacles that segment faces, ranked, rather than a list of generic features
- A focused first version with prioritized features, plus a sketch of the main components needed to build it
- A success metric that reflects actual reading, with guardrails against shallow engagement such as streak-chasing
- How the app reaches its first users and keeps the habit going, and the main risks
### Follow-up Questions
- Daily opens go up but books finished stay flat. What might be happening, and what would you change?
- Where would the books or articles come from, and how does that choice affect cost and what you can offer?
- Which parts of the first version would you build in-house, and which would you license or buy?
Overview: A product design question asking a candidate to create a new app that gets people to read more. It tests defining what reading more means, picking a target reader segment and its real obstacles, scoping a focused first version with a build sketch, and choosing metrics that capture actual reading rather than shallow engagement.