Product ideas to grow average order size on Walmart's online store

You are a product manager working on Walmart's e-commerce site. How would you get shoppers to buy more in each order, that is, increase the basket size? ```hint Define basket size first Decide whether you mean items per order or spend per order, and why Walmart would care, since a larger order spreads the cost of picking and delivery. Then look for shoppers whose orders are smaller than what they actually need. ``` ### Clarifying Questions - Does basket size mean average order value or average items per order, and should the goal hold even if order frequency changes? - Does the scope cover the whole site (groceries with pickup and delivery, general merchandise, third-party marketplace sellers) or one part of it? - Are there limits on margin, discounting or fulfillment capacity, such as pickup and delivery slots? - Should Walmart+ members and non-members be treated differently? ### What a Strong Answer Covers - A precise definition of basket size and the business reason it matters, with a guard against merely consolidating spend into fewer orders - A chosen shopper segment and the specific reasons its orders are smaller than they could be - Several solutions across discovery, cart and checkout, prioritized with clear criteria - A primary metric with guardrails for conversion, order frequency, margin and customer trust - Risks such as pushy upselling, stock-outs and substitutions, and how the ideas would be tested ### Follow-up Questions - Your experiment raises average order value, but orders per customer fall. Is that a win? - How would you raise basket size without discounting away margin? - Which idea would you test first, and how would you design that experiment?